Morality Of Frankenstein Essays - Frankenstein,

Morality of Frankenstein Morality. It has been questioned by people, honored by people and revered since the beginning of time. Yet even today not one person can say what is morally right. It is a matter of opinion. It was Dr. Victor Frankenstein's opinion that it was alright to create a "monster". Frankenstein's creation needed a companion. Knowing that his first creation was evil should the doctor make a second? With the knowledge at hand, to Dr. Frankenstein, it is not at all morally correct to bring another monster into the world. Looking at this probelm with his family in mind, the doctor begins his work on the second monster. The first monster threatened Frankenstein and even his family. The monster angrily said to Frankenstein, "I can make you so wretched." (pg. 162) Trying to scare Frankenstein for not creating his mate the monster resorted to threats. If the good doctor does create a companion for his first creation he may be endangering others. "The miserable monster whom I had created," (pg.152) s ays Victor upon looking back at his work. If there is another monster there will be twice the power and possibly twice the evil, which could hurt or kill his family. When and if Frankenstein commits the moral sin of creating another monster he may be rid of both monsters forever. "With the companion you bestow I will quit the neighbourhood of man,"(pg 142) promises the morally corrupt monster to the doctor upon the completion of his partner. When the doctor, if and when he, finished his first creation's mate there is a chance that the monsters will not keep their promise and stay in Europe envoking fear into townfolk. The good doctor, trying to act morally, destroys the monster for the good of the world. The monsters can potentially take over whatever they please. "A race of devils would be propegated,"(pg. 163) thinks Frankenstein to himself in his study. The monsters, if powerful enough, could possibly take over Europe. Frankenstein realizes that he can not possibly doom the world to benefit himself. "Shall I, in coold blood, set loose upon the earth a daemon.."(pg. 162) argues Frankenstein with his creation. It is not morally right for one person to unleash such a terror on the world to benefit only himself and his family. Frankenstein will not let any example change his mind on the point that the monster is and will always be morally corupt. Continuing on his point that the monster was too evil to duplicate, Frankenstein says, "Your threats cannot move me to do an act of wickedness; but they confirm me in determination of not creating you a companion in vice."( pg. 163) Frankenstein will not sacrifice his morallity because of persuation from a monster. Although beholding the threat of death and misery Frankenstein held his ground and did not sacrifice his moral. When and if Frankenstein creates another monster he can not feel as if he has done the morally right thing. From creating the monster Frankenstein will some how be making people other than himself unhappy. " I consent to your demand, on your solem oath to quite Europe forever, and every other place in the neighbourhood of man,"(pg. 143) says Frankenstein as he sees the power that the two could possibly possess. The good doctor sees that with his own hands he could possibly scar the world forever. The doctor wants, if anyone, himself to be unhappy instead of all of man kind. "Begone! I do break my promise," (pg. 162) states the doctor angrily. Not thinking about himself but the world unselfishly breaks his promise to the monster. Possessing such a great mind the doctor is able to realize that a greater evil will be realesed upon the earth then upon himself. "Your threats cannot move me to do an act of wickedness,"(pg. 162) says the doctor as he argues his point with his creation. The doctor sees that a greater and more horrible result can come from him making the second monster than not. With the knowledge at hand, to Dr.Frankenstein, it is not at all morally correct to bring another monster into the world. On the one hand if the

Free Essays on Casinos

Specific Purpose: After listening to my speech, the audience will be informed lives surround by Casino. Central Idea: In casinos there are different types of lives, like sex, crime and power. Introduction: I. You can be all you can be and you don’t have to be an army! II. Today, I’m going to talk you about the fabulous casino life. III. After extensive research on a topic of Casino, and having a cousin who’s been a casino employee for 3 years, I know I am credible enough to share this information with you. IV. There are unique lives within the Casino. There’s sex, crime, and power involved in the casino life. (Transition: Let’s begin the wonderful casino life.) Body I. There’s sex involved in the casino life. a. There’s sex appeal sitting at the gaming table. i. Smoking/Attractiveness/athlete/Famous people ii. Make bets/ Stay clam/ Kindness/Eager for other people. iii. Jewels/ Appearance/ Styles/No strings attach/1 night stands. (Transition: â€Å"also†) II. People exchange sex for money. a. Pimp/ Prostitutes/ Environments/ Entertainment. b. Tempting/ Easily Exchange/ Cool/ c. More sex appeal/ getting closer/ Club member (Transition: Now that you have an idea there’s sex involved in the casino life; Next, I’m going share with you how crime is involved in Casino.) III. There’s crime involved in casino life. a. According to Study: Casino towns have higher crime rates on www.cnn.com; it stated â€Å"Nationally, casino revenues were $26.3 billion in 1997, the commission says. But the increased crime came at a cost of some $12.1 billion annually about $63 for every adult American, according to the researchers. There’s crime involved in casino life, causes a lot of the money came from gamblers that happen to be involved in crime. b. Robberies/ Drug dealers/ c. Cheater /Killers/against moral/ social order d. Stealing/ Crimes/ ... Free Essays on Casinos Free Essays on Casinos Specific Purpose: After listening to my speech, the audience will be informed lives surround by Casino. Central Idea: In casinos there are different types of lives, like sex, crime and power. Introduction: I. You can be all you can be and you don’t have to be an army! II. Today, I’m going to talk you about the fabulous casino life. III. After extensive research on a topic of Casino, and having a cousin who’s been a casino employee for 3 years, I know I am credible enough to share this information with you. IV. There are unique lives within the Casino. There’s sex, crime, and power involved in the casino life. (Transition: Let’s begin the wonderful casino life.) Body I. There’s sex involved in the casino life. a. There’s sex appeal sitting at the gaming table. i. Smoking/Attractiveness/athlete/Famous people ii. Make bets/ Stay clam/ Kindness/Eager for other people. iii. Jewels/ Appearance/ Styles/No strings attach/1 night stands. (Transition: â€Å"also†) II. People exchange sex for money. a. Pimp/ Prostitutes/ Environments/ Entertainment. b. Tempting/ Easily Exchange/ Cool/ c. More sex appeal/ getting closer/ Club member (Transition: Now that you have an idea there’s sex involved in the casino life; Next, I’m going share with you how crime is involved in Casino.) III. There’s crime involved in casino life. a. According to Study: Casino towns have higher crime rates on www.cnn.com; it stated â€Å"Nationally, casino revenues were $26.3 billion in 1997, the commission says. But the increased crime came at a cost of some $12.1 billion annually about $63 for every adult American, according to the researchers. There’s crime involved in casino life, causes a lot of the money came from gamblers that happen to be involved in crime. b. Robberies/ Drug dealers/ c. Cheater /Killers/against moral/ social order d. Stealing/ Crimes/ ...

Definition and Examples of Editors

Definition and Examples of Editors An editor is an individual who oversees the preparation of a text for newspapers, magazines, scholarly journals, and books. The term editor may also refer to an individual who assists an author in copyediting a text. Editor Chris King describes her work as invisible mending. An editor, she says, is  like a ghost, in that her handiwork should never be apparent (Ghosting and Co-Writing in  The Ultimate Writing Coach, 2010).   Examples and Observations A good editor understands what youre talking and writing about and doesnt meddle too much.(Irwin Shaw)The worst editor of an authors writings is himself.(William Hone)Every writer needs at least one editor; most of us need two.(Donald Murray) Kinds of EditorsThere are many kinds of editors, related but not the same: journal editors; series editors; those who work with newspapers, magazines, films, as well as with books. The two kinds that concern us in scholarly publishing are editors and copyeditors. Unfortunately, the first term is commonly used for both, the causeor rather the resultof a confusion in thinking. . . .To define and oversimplify . . . the editors mind sees the entire manuscript, grasps the thinking behind it, clear or not clear, is trained to judge its intellectual quality and relation to other work, can spot a chapter or a section or even a paragraph that has gone awry, and can tell the author where to fix it and sometimes how. But this kind of mind is often impatient with lesser matters, does not relish the painstaking, and often painful, work of detailed correction.(August Frugà ©, A Skeptic Among Scholars. University of California Press, 1993) A Sense of HierarchyEditors need a hierarchical sense of a manuscript, a book, or article. They need to see its structure, its totality, before they become involved in minutiae. A writer should be on the alert when an editor starts by fixing commas or suggesting little cuts when the real problem resides at the level of organization or strategy or point of view. Most problems in writing are structural, even on the scale of the page. . . .A sense of hierarchy is all the more necessary in editing because writers, too, want to concentrate on the little things. . . . To take your pencil to a manuscript is to endorse it, to say it just needs some fixes, when in fact it is just as likely to need rethinking altogether. I want to say and sometimes do say, Well, lets see if its ready to be marked up.(Richard Todd in Good Prose: The Art of Nonfiction by Tracy Kidder and Richard Todd (Random House, 2013) Roles of an EditorEditors in publishing houses can be perceived as basically performing three different roles, all of them simultaneously. First, they must find and select the books the house is to publish. Second, they edit . . .. And third, they perform the Janus-like function of representing the house to the author and the author to the house.(Alan D. Williams, What Is an Editor? Editors on Editing, ed. by Gerald Gross. Grove, 1993) An Editors LimitsA writers best work comes entirely from himself. The [editing] process is so simple. If you have a Mark Twain, dont try to make him into a Shakespeare or make a Shakespeare into a Mark Twain. Because in the end an editor can get only as much out of an author as the author has in him.(Maxwell Perkins, quoted by A. Scott Berg in Max Perkins: Editor of Genius. Riverhead, 1978) Heywood Broun on the Editorial MindThe editorial mind, so called, is afflicted with the King Cole complex. Types subject to this delusion are apt to believe that all they need do to get a thing is to call for it. You may remember that King Cole called for his bowl just as if there were no such thing as a Volstead amendment. What we want is humor, says an editor, and he expects the unfortunate author to trot around the corner and come back with a quart of quips.An editor would classify What we want is humor as a piece of cooperation on his part. It seems to him a perfect division of labor. After all, nothing remains for the author to do except to write.(Heywood Broun, Are Editors People? Pieces of Hate and Other Enthusiasms. Charles H. Doran, 1922)

Kettle Mountain Mining Company Case Study Example | Topics and Well Written Essays - 750 words

Kettle Mountain Mining Company - Case Study Example To be exact, as per the investment analysis, the railway project is estimated to cost (80,000,000 + 25,000,000 + 1,000,000) = 106,000,000. However, if the Federal Government accepts the company’s petition for subsidy, the share of the project cost to the Kettle mining company would be (106,000,000*0.5) = $ 53,000,000. The subsidy would help reduce the burden of the project for the company. Therefore, Dr. Rousseau should consider going public to raise the amount required for investment. Secondly, if, as is recommended, the Kettle mining Company decides to go public, the company’s capital structure must change to reflect the debt borrowed from the public through the issuance of an IPO. In that case, Dr. Rousseau, who seems to oppose the IPO option must make sacrifices and relinquish a portion of the company’s control to the new shareholders. The IPO is the best option since it provides a long-term source of funds, which is appropriate for investments such as railro ad development. It is also important to consider the fact that a loan from a bank has been negotiated at a cost of 11%. This source of finance will increase the company’s weighted cost of capital to 5.8%. Comparatively, the IPO option is better than the loan option for the reason that the loan restricts the company’s decision-making and must be called back on maturity, while the IPO can only be called back when the company goes under receivership (CMA Canada, n.d, p. 1-3). Third, currently, the company heavily relies on road and air transportation media. The cost of the road transportation during winter totals to $ 2 million and that of air transportation during the spring and summer totals to $ 3.5 million. If the project is undertaken, these costs will be avoided. In addition, the train is expected to provide transport and freight services to residents of Carlsbad and Whitehorse, which is expected to generate revenues.

Ethical Dilemmas in Nursing Essay Example | Topics and Well Written Essays - 3000 words

Ethical Dilemmas in Nursing - Essay Example Humanism is a concept that goes beyond any person’s professional laws and requirements. Nurses may need to resort to their moral values and beliefs when coming up with a solution. (Benjamin, 2010). Some situations need to be weighed on closer look so that the best decision is made. During a moral dilemma there is not a right or wrong decision to make. (Hold, 2013). All in all, the dilemma must be solve particularly when the patient’s life is at risk.   Mr. Smith, 67 years of age and widowed, is fighting a UTI. This is a urinary tract infection which if not treated at the stage in which it is, it can cause further complications in his system. The only way to stop this complication is to offer him with Intravenous antibiotics which will ultimately kill the bacteria causing the UTI. However, Mr. Smith refuses the medication at all costs even after the doctors, nurses as well as his close family members have explained to him the importance. Informed consent is important i n medicine and the doctors have done a good job telling Mr. Smith and his family of his condition and what needs to be done. While it normal to see such a case where old people refuse treatment, Mr. Smith happens to not have a sober mind following the serious effects of the complications. The doctors and nurses have used this as basis that he is not legible to make any serious decisions by himself. Following this, the IV antibiotics are still being administered to Mr. Smith without his approval. Informed consent is not fully.

Methods of Characterization in The Hairy Ape Essay example -- Hairy Ap

Methods of Characterization in The Hairy Ape Eugene Gladstone O’Neill was born October 16, 1888, to Irish-American parents in New York City. His mother, Ella O’Neill, reserved and genteel (Sheaffer 15), came from a prosperous Cleveland family. His father, James O’Neill, from a poor family, was an actor who became synonymous with Dumas’ Count of Monte Cristo, a role he performed over 3000 times (Sheaffer 8). Driven by fear of poverty, James worked nonstop and constantly tried his hand at get-rich-quick schemes, such as buying and selling real estate. Eugene had one older brother James. During Eugene’s early years, the family toured around the country with James Sr.’s acting company and spent each summer vacationing in New London. Eugene grew to hate theater life with its constant moves and unreliable income. He attended Catholic schools growing up, and he went to Princeton in 1906. Eugene spent his first year loafing and neglecting his studies, and he was dismissed for â€Å"poor scholastic standing† (Sheaffer 125). In October of 1909, he secretly married Kathleen Jenkins before sailing to Honduras on a gold-prospecting expedition. On his return, six and half months later he learned he had a namesake, Eugene Gladstone O’Neill. He neglected his responsibilities as husband and father, however, and he was divorced in 1910. For the next two years he served as a crewmember on various sailing boats and steamships. Those experiences served as material for his future sea plays. At the end of 1912, he was diagnosed with tuberculosis and was admitted to Gaylord Farm sanatorium in Wellingford, Connecticut, for six months. It was here, away from alcohol and the vestiges of wild living, ... ...12, 1997, 27. Carpenter, Frederic I. Eugene O’Neill. New York: Twayne Publishers, Inc., 1964. Chothia, Jean. Forging a Language: A study of the plays of Eugene O’Neill. New York: Cambridge University Press, 1979. Diggins, John Patrick. â€Å"‘The Hairy Ape’ and the FBI†. The New Leader. April 7, 1997, 21. Egri, Peter. â€Å"'Belonging' Lost: Alienation and Dramatic Form in Eugene O’Neill’s The Hairy Ape† in Critical Essays on Eugene O’Neill. James J. Martine, ed. Boston: G.K. Hall & Co., 1984. Hofmannsthal, Hugo. â€Å"The Beggar and The Hairy Ape† in Eugene O’Neill’s Critics: Voices from Abroad. Horst Frenz, et. al. eds. Carbondale: Southern Illinois University Press, 1984. O’Neill, Eugene. Four Plays by Eugene O’Neill. New York: Signet Classic, 1998. Sheaffer, Louis. O’Neill: Son and Playwright. Boston: Little, Brown and Company, 1968. Methods of Characterization in The Hairy Ape Essay example -- Hairy Ap Methods of Characterization in The Hairy Ape Eugene Gladstone O’Neill was born October 16, 1888, to Irish-American parents in New York City. His mother, Ella O’Neill, reserved and genteel (Sheaffer 15), came from a prosperous Cleveland family. His father, James O’Neill, from a poor family, was an actor who became synonymous with Dumas’ Count of Monte Cristo, a role he performed over 3000 times (Sheaffer 8). Driven by fear of poverty, James worked nonstop and constantly tried his hand at get-rich-quick schemes, such as buying and selling real estate. Eugene had one older brother James. During Eugene’s early years, the family toured around the country with James Sr.’s acting company and spent each summer vacationing in New London. Eugene grew to hate theater life with its constant moves and unreliable income. He attended Catholic schools growing up, and he went to Princeton in 1906. Eugene spent his first year loafing and neglecting his studies, and he was dismissed for â€Å"poor scholastic standing† (Sheaffer 125). In October of 1909, he secretly married Kathleen Jenkins before sailing to Honduras on a gold-prospecting expedition. On his return, six and half months later he learned he had a namesake, Eugene Gladstone O’Neill. He neglected his responsibilities as husband and father, however, and he was divorced in 1910. For the next two years he served as a crewmember on various sailing boats and steamships. Those experiences served as material for his future sea plays. At the end of 1912, he was diagnosed with tuberculosis and was admitted to Gaylord Farm sanatorium in Wellingford, Connecticut, for six months. It was here, away from alcohol and the vestiges of wild living, ... ...12, 1997, 27. Carpenter, Frederic I. Eugene O’Neill. New York: Twayne Publishers, Inc., 1964. Chothia, Jean. Forging a Language: A study of the plays of Eugene O’Neill. New York: Cambridge University Press, 1979. Diggins, John Patrick. â€Å"‘The Hairy Ape’ and the FBI†. The New Leader. April 7, 1997, 21. Egri, Peter. â€Å"'Belonging' Lost: Alienation and Dramatic Form in Eugene O’Neill’s The Hairy Ape† in Critical Essays on Eugene O’Neill. James J. Martine, ed. Boston: G.K. Hall & Co., 1984. Hofmannsthal, Hugo. â€Å"The Beggar and The Hairy Ape† in Eugene O’Neill’s Critics: Voices from Abroad. Horst Frenz, et. al. eds. Carbondale: Southern Illinois University Press, 1984. O’Neill, Eugene. Four Plays by Eugene O’Neill. New York: Signet Classic, 1998. Sheaffer, Louis. O’Neill: Son and Playwright. Boston: Little, Brown and Company, 1968.

Effects of the Internet Essay

â€Å"Bagozzi’s exchange paradigm has emerged as a framework for conceptualising marketing behaviour. † (Bagozzi, 1975: pp. 32). This theory identifies the parties involved in any transaction, and the intangible and tangible entities are exchanged. By identifying the actors/parties, this theory acts as a valuable managerial tool, by helping to think what is being exchanged, and with whom. This theory has helped to see beyond the tangible products being exchanged, but to consider the intangible aspects of the transaction and all entities. The weakness of this being that it is difficult to identify all intangible entities within the transaction. The theory also states the exchange is reciprocal and mutually beneficial (Bagozzi, 1975: pp. 32), i. e. that the entities being exchanged are perceived to be of equal value. Furthermore, Bagozzi (1974) observed that complex exchanges could include both overt and covert coordination. Bagozzi identified three different types of exchange: restricted, generalised and complex. â€Å"Restricted exchange refers to two party reciprocal relationships†, where both parties give and receive from the other party, (Bagozzi, 1975: pp. 32). Generalised exchange includes at least three actors, who benefit indirectly, i. e. gives to one actor and receives from another. Complex exchange is â€Å"a system of mutual relationships between at least three parties†, and is a web or interconnecting restricted and generalised exchanges (Bagozzi 1975: pp. 33). Bagozzi’s theory gave a theoretical framework that could be applied to all situations to help identify the key actors within the exchange. A disadvantage of Bagozzi’s theory being that, identifying the actors and what is being exchanged was always difficult, as this would be difficult for each transaction, and may be unforeseen. With each transaction apart from the overt exchange between the consumer and the merchant, there are a number of intangible entities being exchanged, as â€Å"people buy things not only for what they can do, but also for what they mean† (Bagozzi, 1975: pp. 36). The difficulty of identifying all parties and entities was made even more difficult after the advent of the Internet. The growth of the Internet platform a phenomenon, and there is a correspondence with commerce on this platform (Swaminathan, Lepkowska-White & Rao, 1999: pp. 1-2). In 1999 it was estimated that the online shopping would grow from $11 billion to $41 billion in 2002 (National Retail Federation, 1999). Online Christmas shopping exceeding all IMRG’s expectations when $15 billion (i 7. 66 billion) was spent by British consumers alone in the ten week run up to Christmas, marking a 54% increase more than the i 5 billion spent over the same period in 2005 (IMRG, 2006). As this is such a growing method of commerce and is a large percentage of all transactions, it is important to assess Bagozzi’s theory of the exchange when applied to Internet transactions. The Internet was a portal to a global market, where firms could sell to customers anywhere in the world. Firms could operate entirely online with no costs from premises. This saving could be passed on the customer, as online prices are often less expensive than offline/in-store competitors. Customers also benefited from online shopping as it is more convenient and can buy a wider range of products from around the world. When anyone uses the Internet, information on their activities is gathered, which can be used by firms to target consumers for their products. â€Å"Personalisation is the ability to satisfy specific needs of individual customers†, and has traditionally been employed as a marketing strategy for luxury goods and niche markets, due to the high costs (Mattila, 1999: pp. 40-46). Personalisation depends on the knowledge on the individual, and the ability to satisfy their needs. The Internet has made personalisation a cheaper option, and this strategy can be used for a wider range of products. Firms now have to compete globally with other firms on the Internet, so personalisation has become a â€Å"competitive necessity† (Chellappa & Sin, 2002). Personalisation allows a firm to identify individual consumer needs and inform them of products that will satisfy them. Historically this would be the role of a salesperson to a customer in a restricted exchange (Bagozzi, 1975: pp. 32). Bagozzi’s theory applied well to the face-to-face transactions of the 70’s, however exchanges over the Internet are very different from the in-store transactions that Bagozzi’s theory of exchange applied to, and offer many challenges. Transactions over the Internet have more parties than traditional exchanges, as in order to access the Internet a user must use an Internet service provider. The Internet service provider gives access to the Internet, however it also logs the websites that the user has viewed. So here this could be seen as a â€Å"middle man†, who receives information on the websites visited as well as a premium, and in return allows access to the Internet. This is part of all Internet exchanges, and so it needs to be identified as a party, as the information that they receive is used to target products and services. Figure 1: Note: Adapted and altered from Bagozzi: Marketing as Exchange (1975) This is a very basic diagram of a transaction over the Internet, and as you can see it involves more parties than an offline transaction, making it more difficult to apply Bagozzi’s theory. Identifying all parties involved in a single transaction is very difficult, as there are more entities being exchanged with more parties. This diagram shows a complex exchange (Bagozzi, 1975: pp. 33). Nonetheless, the exchange is quite straightforward, as a consumer pays the merchant and expects the product/service. Due to the distance the product must be delivered involving another party, which makes the exchange a complex one (Bagozzi, 1975: pp.33). With any exchange over the Internet, information will be given to the ISP, and if there are tangible entities then a delivery service must also be a part of the exchange. This would make every exchange over the Internet a complex one, (Bagozzi, 1975: pp. 33), which makes the original types of exchange redundant, as they will all be complex. For this reason, I feel that Bagozzi’s theory of the exchange types must be updated to not include the ISP or delivery service, or to view the delivery service and merchant as a single entity. Historically a restricted exchange (Bagozzi, 1975: pp.32), could take place between a customer and a salesperson. Over the Internet more parties are involved in a transaction, so it is difficult to distinguish between the traditional complex exchanges. Bagozzi’s theory must take delivery into account when distinguishing the exchange types. The Internet is the same market is fundamentally the same market, however advances have bridges geographical gaps and have joined the individual markets. For this reason, Bagozzi’s theory can still be applied when considering what is being exchanged between key parties, and what other parties are involved in the exchange. Nonetheless, Bagozzi’s theory has always had its flaws. The main disadvantage was it was difficult to apply to the diverse range of exchanges that take place. The Internet has made it possible to trade almost product to anyone we can access the internet, and because of this there are now more diverse transactions. For example buying a house abroad can now be done over the internet, but involves a large number of parties and is an â€Å"interconnecting web of relationships† (Bagozzi, 1975: pp. 33). With larger exchanges such as this, it is very difficult to identify all entities and parties within, and complex exchanges such as this are taking places more and more due to the internet. There has always been a difficulty in identifying parties and entities within an exchange, and if this cannot be done then any judgements made will be incorrect. Bagozzi’s theory is valuable as a managerial tool as I promotes thinking about the exchange, however with exchanges involving more and more parties, not only is Bagozzi’s theory going to take longer, but is liable to have more mistakes making it worthless. For small exchanges or exchanges were the parties and entities within are clear, I feel Bagozzi’s theory is still very important, but I feel it is not easily applied to the diverse range of exchanges brought about by the internet. The Internet was an unforeseen phenomenon that has influenced the exchange (Bagozzi, 1975: pp. 39). The theory still fits the exchange process, as it hasn’t changed dramatically, however there are third parties that must be identified, such as the ISP, delivery firms, and other parties that receive information. Delivery is part of the exchange process, however this is part of the service offered by the merchant. If these were identified, it would be possible to differentiate the types of exchange as being restricted, generalised or complex. If this were done, then Figure 1 would be identified as a restricted exchange (Bagozzi, 1975: pp. 32). Within the exchange there is overt and covert coordination (Bagozzi, 1974: pp. 77-81), and think that majority of the third parties that collect information about the consumer’s website habits is collected covertly, however it is still part of the process. For example, the ISP’s collection of viewed websites is used for marketing purposes. Although it is not a party to the exchange, it should be recognised as a third party. References: Bagozzi, R P (1974) Marketing as an Organized Behavioural System of Exchange. Journal of Marketing, 38 (October), 77-81. Bagozzi R. P. (1975) Marketing as Exchange, Journal of Marketing, Vol. 39, p32-39. Chellappa, R K and Sin, P (2002) Personalization versus privacy: An empirical examination of the online consumer’s dilemma. In 2002 Informs Meeting.